Robert Goldman

PhD 1977, MA 1973 Duke University, BA 1971 University of Texas

Books

• 2021 Robert Goldman, Renovating Value: HGTV and the Spectacle of Gentrification. Philadelphia: Temple University Books.

• 2011 Robert Goldman and Stephen Papson, Landscapes of Capital. Cambridge: Polity Books.
• 1998 Robert Goldman and Stephen Papson, Nike Culture: The Sign of the Swoosh. London: Sage Publications.
• 1996 Robert Goldman & Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising. New York: Guilford.
• 1992 Robert Goldman, Reading Ads Socially. London: Routledge.
• 1991 Robert Goldman and Arvind Rajagopal, Mapping Hegemony: Television News and Industrial Conflict. Norwood, NJ: Ablex Publishing.

On website

• 2005 Landscapes of Capital
• 1997 Illustrated Glossary for a Critical Semiotics of Advertising
• 1996/1999 Representations of Work in Television Advertising

Articles

• 2025 Robert Goldman, “The Sign of the Swoosh within 21st century Economies of Sign Value” In Sport, Advertising & Global Promotional Culture: identities, commodities, spaces & spectacles. Edited by Steven J. Jackson and David L. Andrews. Routledge. Chapter 2, pp.25-45.
• 2025 Robert Goldman, “The Nike Swoosh and the Cultural Politics of Sign Economies,” In Sport, Advertising & Global Promotional Culture: identities, commodities, spaces & spectacles. Edited by Steven J. Jackson and David L. Andrews. Routledge. Chapter 3, pp.46-74.
• 2013 Robert Goldman & Andrew Miller. “Searching for Value in the Wasteland of Commodity Fetishism,” Fast Capitalism, Summer.

• 2010 Stephen Papson & Robert Goldman.  “Advertising Montage: the Production of Corporate Myth,” pp.245-265 in Wenche Ommundsen, Michael Leach, and Andrew Vandenburg, (eds.), Cultural Citizenship and the Challenges of Globalization. Creskill, NJ: Hampton Press.

• 2007 Stephen Papson, Robert Goldman & Noah Kersey. “Website Design: Merging Hypertext Aesthetics, Academic Narratives and Visual Sociology,” in Gregory C. Stanzyk (ed.) Visual Research Methods: Image, Society & Representation. Thousand Oaks, CA: Sage Publications. 
• 2006 Robert Goldman, Stephen Papson & Noah Kersey. “Landscapes of the Social Relations of Production in a Global Economy,” Fast Capitalism, 2:1.
• 2006 Robert Goldman & Stephen Papson. “Capital’s Brandscapes,” Journal of Consumer Research. 6, 3: 327-353.
• 2005 Robert Goldman. “This is Not an Ad: The Post-Mortise Stage of Advertising,” Advertising & Society Review. 6, 4.
• 2004 Robert Goldman, Stephen Papson & Noah Kersey, “Speed: Through, across & in – the Landscapes of Capital,” Fast Capitalism, 1:1.
• 2004 Stephen Papson, Robert Goldman & Noah Kersey, “Web Site Design: Hypertext Aesthetics & Visual Sociology,” American Behavioral Scientist, 47,12, (August):pp.1617-1644.

• 2000 Robert Goldman & Stephen Papson. “Advertising in the Age of Accelerated Meaning,” pp.81-98 in Juliet B. Schor and Douglas B. Holt (eds.), The Consumer Society Reader. New York: The New Press.

• Robert Goldman. 1998. “Representing Rural Life, Redux,” pp.138-140 in Gary Goreham (ed.), Encyclopedia of Rural America. Santa Barbara: ABC-CLIO, Inc

• 1994 Robert Goldman, “Contradictions in a Political Economy of Sign Value,” Current Perspectives in Social Theory, 14: pp.183-211. Greenwich, CN.: JAI Press.
• 1994 Robert Goldman and Stephen Papson, “Advertising in the Age of Hypersignification,” Theory, Culture & Society, 11, 3 (August): pp.23-53.
• 1994 Robert Goldman and Stephen Papson, “The Postmodernism that Failed,” pp.224-253 in David Dickens and Andrea Fontana (eds.), Postmodernism & Social Inquiry. New York: Guilford Press.
• 1991 Robert Goldman and Stephen Papson, “Levi’s & the Knowing Wink: Commodity Bricolage,” Current Perspectives in Social Theory, 11: pp.69-95. Greenwich, CN.: JAI Press.
• 1991 Robert Goldman, Sharon L. Smith and Deborah Heath, “Commodity Feminism” Critical Studies in Mass Communication. 8, 3 (September): pp.333-351.
• 1987 Robert Goldman, “Marketing Fragrances: Advertising & the Production of Commodity Signs,” Theory, Culture & Society, 4, 4 (November): pp.691-726.
• 1986 Robert Goldman and Michael Montagne, “Marketing ‘Mind Mechanics’: Decoding Drug Advertisements in Medical Journals.” Social Science & Medicine, 22, 10: pp.1047-58.
• 1985 Robert Goldman and Gloria L. Beeker, “Decoding Newsphotos: An Analysis of Embedded Ideological Values,” Humanity & Society, 9 (August): pp.351-363.
• 1985 Robert Goldman and Paul Luebke, “Corporate Capital Moves South: Competing Class Interests and Labor Relations in North Carolina’s ‘New’ Political Economy.” Journal of Political & Military Sociology, 13, 1(Spring): pp.17-32.
• 1984 Robert Goldman, “Legitimation Ads, Part I: The Story of the Family, in Which the Family Saves Capitalism from Itself,” Knowledge & Society: Studies in the Sociology of Culture, 5: pp.243-67. Greenwich, CN.: JAI Press.
• 1984 Robert Goldman and Ann Tickamyer, “Status Attainment & the Commodity Form: Stratification in Historical Perspective,” American Sociological Review, 49, 2 (April): pp.196-209.
• 1984 Robert Goldman and David Dickens, “Leisure & Legitimation,” Society & Leisure, 7, 2 (Autumn): pp.299-323.
• 1984 Robert Goldman, “We Make Weekends: Leisure & the Commodity Form,” Social Text, 8 (Winter): 84-103.
• 1983 Robert Goldman and David Dickens, “The Selling of Rural America,” Rural Sociology, 48, 4 (Winter): pp.585-606.
• 1983 Robert Goldman and John Wilson, “Appearance & Essence: The Commodity Form Revealed in Perfume Advertisements,” Current Perspectives in Social Theory, 4: pp.119-42. Greenwich, CN.: JAI Press.
• 1983 Dwight Billings and Robert Goldman, “Religion & Class Consciousness in the Kanawha County School Textbook Controversy: The Dialectics of Liberal Hegemony,” pp. 68-85, in Allen Batteau (ed.), Appalachia & America, Lexington: University of Kentucky Press.
• 1982 Robert Goldman, “Hegemony & Managed Critique in Prime-Time Television: A Critical Reading of ‘Mork & Mindy’,” Theory & Society, 11 (May): pp.363-388.
• 1979 Dwight Billings and Robert Goldman, “Comment on ‘The Kanawha County Textbook Controversy’,” Social Forces, 57 (June): pp.1393-98.
• 1977 Robert Goldman and John Wilson, “The Rationalization of Leisure,” Politics & Society, 7, 2: 157-187.